Geneva, December 12th, 2023: Just because it’s sporty doesn’t mean it can’t be feminine. Emile Chouriet’s singular all-terrain collection built to take on any situation in style – the Challenger Cliff – welcomes a new line dedicated entirely to women. The Geneva-based brand’s “Be Free, Be Easy” philosophy takes on a new context that merges functionality and performance with confident femininity.
Emile Chouriet’s Challenger Cliff collection has quickly become the brand’s signature sporty line. With distinctive designs, color combinations and a number of different complications and references added over the years, the Challenger Cliff represents the perfect balance of sporty endurance and effortless and distinctive style; of an urban work life in the city and pure moments of disconnection and self discovery in the wild. Now, the Challenger Cliff takes on new, feminine proportions in the new Challenger Cliff Lady line.
Reduced in size but not in spirit, the Challenger Cliff Lady is just as performant as its larger counterparts. It has been carefully redrawn to retain the same overall silhouette and robustness while making the proportions more adapted for women. It also welcomes newly designed dials and colors that are bound to enchant.
