Living one’s passion to the fullest is at the core of Emile Chouriet’s “Be Free Be Easy” philosophy. For the Swiss freeskier Kim Gubser, that passion is taking on the slopes and performing incredible acrobatic and artistic moves in the air. The “Free” for freeskiing, a creative take on the alpine sport that emphasizes style over speed, where Kim Gubser has the freedom to perform the kinds of moves that he sees fit. And “Easy” because despite the difficulties to overcome and the complexities involved in performing incredible acrobatic skiing tricks in mid-air, it comes naturally for Kim Gubser who always manages to keep his calm and remain focused while showing exceptional skills and total self-confidence.
Freeskiing is regarded as the “new school” of skiing, as it’s a departure from traditional forms of skiing where tricks and jumps are the focus rather than speed. Requiring creativity, precision and fearlessness to master, this form of skiing draws some inspiration from the world of snowboarding combined with the progression of freestyle skiing.
The young and determined Kim Gubser specializes in Big Air and Slopestyle techniques, and has already demonstrated his prowess by representing Switzerland’s national team in multiple categories across the World Ski Championships, Europa Cup and Olympic Winter Games.
Kim Gubser perfectly embodies the sport of Emile Chouriet’s Challenger Cliff collection, inspired by the wild alpine terrain that beckons adventure. His strength, bravery and determination have allowed him to overcome all obstacles and ascend to the top of his game and deliver jaw-dropping spectacles for the world to witness. Emile Chouriet is proud to count him as one of its brand ambassadors and looks forward to support him in his endeavors.
